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Similac® Follow-On with Advance EyeQ Plus
NEW Similac® Follow-on TV Commercial
Click here to watch Similac® Follow-on Mandarin TVC
Introduction
As a mum, you want to give your baby the best in life. Now, what better time to start when your precious one is still little? The first few years are the most important. This is when your baby learns about the world we live in. And this is when you really want to spend quality time building the right foundation for your baby.
Mum and kid

Music and memory
One good way to aid your baby's memory development is to enjoy some music together. Sing a song or two, as you sway and twirl to the rhythm with your baby. Or introduce a simple instrument during playtime. Music provides more than a rich sensory environment. Melody and rhythmic patterns have been shown to improve information retention.

Colours and creativity
Another way to stimulate your baby's mind is with the use of colours. By bringing colours into your everyday conversation, you can help encourage creativity. Would he like to eat a red apple while he wears the yellow hat? Would she like a green crayon or blue? When used effectively, colours can help enhance intellectual development and explore a myriad of possibilities.

Storytelling and imagination
Reading stories to your baby can also yield great benefits for your baby's imagination. When telling a story, role-play or dream up the next scenario. With such fun exercises over time, you will see your baby's inventive streak emerge. This will be even more evident when baby starts to say words he hears repeatedly.

But of course, the right nurturing should be supplemented with the right nutrition. Specially designed to meet the nutritional needs of babies after 6 months, Similac Follow-on has the right nutrients. Its Advance EyeQ Plus system contains more than DHA. Now with Lutein, it includes Taurine and Choline, AA and DHA to help with brain and eye development.


How does it benefit?
Building blocks for brain
and eye development.
Important component of red blood cells. Plays a role in the formation of red blood cells.
Precursors of
DHA and AA.
Essential for growth
and helps in physical
development.
Helps support overall
mental and physical development.
Essential for the
functioning of the eye.
Supports overall
mental functioning.
An integral part of the
eye’s retina.

Why choose Similac?

The 3-way Shield
Advance Shield which has TPAN (Total Potential Available Nucleotides). Nucleotides are essential for normal cell function and replication.
Intestinal Quality - a synbiotic blend of Probiotics (B. Lactis) and Prebiotics (GOS) to support the growth of good bacteria, which helps to suppress harmful bacteria and maintain a healthy digestive system.
Antioxidants (Zinc, Vitamins A, C and E) to protect the cells from free radicals.
  Zinc and Iron support a child’s natural defenses.

Unique, easily digested vegetable fat blend without palm olein oil
Likely to help render your baby’s stools soft. With calcium to support development of strong bones.


New Similac
follow-on

Brand E

Brand F
DHA, AA, Omega 3 and 6, Iron,
Taurine, Choline and Zinc
Lutein
Scientifically formulated level and
blend of Nucleotides (TPAN)
Prebiotics (100% GOS)
Probiotics (B. lactis)
Unique, easily digested
vegetable fat blend free of
palm olein oil


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* Based on Nielsen Singapore Market Track for Follow-On segment for the 9-year period ending Dec 2011.


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Abbott Nutrition Careline

SFO230412

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Similac Mum Advance EyeQ (900g)

Low Fat Maternal Supplement for Pregnant & Breastfeeding Mothers

SGD $26.64 (excludes 7% GST)
(Rewards: 100)

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Similac Follow-on Lutein (400g)

For babies after 6 months

SGD $19.90 (excludes 7% GST)
(Rewards: 40)

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Similac Follow-on Lutein (900g)

For babies after 6 months

SGD $42.19 (excludes 7% GST)
(Rewards: 100)

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Similac Follow-on Lutein (1.8kg)

For babies after 6 months

SGD $80.18 (excludes 7% GST)
(Rewards: 100)

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