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Abbott Launches Similac and Gain Products With New Mum-Friendly PackagingAbbott Singapore will launch the popular Similac and Gain products with new consumer friendly labels and packaging in November 2008. The revitalised labels include those for Similac® Follow-On (for babies above 6 months), Gain® (for toddlers 1 year onward) and Gain® Kid (for preschoolers 3 years onward). The new and modern design which features vibrant colour schemes clearly highlights the brand names to allow for easy product recognition. Clear age indication flags and the signature 'Roscoe Bear' also help consumers identify the right product for their baby at each stage of life. Similac® and Gain® are trusted brands that continue to be Singapore mothers' No.1 Choices* for 6 continuous years. Similac® Follow-On, Gain® and Gain® Kid feature Abbott Nutrition's key innovations including:
The new products will be available in 400g, 900g and 1.8kg packs at NTUC FairPrice, Cold Storage, Carrefour, Giant, Shop and Save, Guardian and Sheng Siong. The packaging innovation comes at no extra cost to the consumer.
* Based on volume and value sales, AC Nielsen Report from 2003 to October 2008. If you’re trying Abbott Products for the first time, click here for a free sample. For More Information: . . . . . .
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